sourceugc
Sign inPost a brief

For brands and agencies

Creator clips for your brand, licensed once.

License a clip that already exists, or brief a creator for something new. Every license is perpetual.

Browse clipsCreate a brand account
A demo clip's page on SourceUGC: the clip, its creator tagged Real and Demo, and the Standard license with what it allows and what it does not.

Ready-made, or made to brief

  • Ready-made

    License a clip that already exists

    • Search the catalog, or filter it by Real or AI, price, length and shape.
    • Choose Standard, Extended or Exclusive. The creator sets the price.
    • Every license is perpetual. You pay once and keep what you licensed.
    Browse clips

  • Made to brief

    Brief a creator for something new

    • Say what to film, how many creators you need and what each one is paid.
    • Creators matched to the brief apply, and you choose who films it.
    • The license tier is set when you post and covers every creator on the brief.
    How it works

Three licenses, all perpetual

The creator sets the price. What each license lets you do is the same on every clip.

  • Free to start

    No card to browse the catalog or to open a workspace.

  • 15% per transaction

    Our only fee. Creators keep 85% of every sale.

  • No subscription

    Nothing recurring, and no plan to pick.

  • Standard

    Perpetual, worldwide

    Everyday paid and organic use for one brand.

    • Run it in paid social ads forever, worldwide
    • Post it organically on any channel you own
    • Edit it freely for your own campaigns
    • Cannot be used on broadcast TV or in cinema.

  • Extended

    Perpetual, worldwide

    Adds TV, billboards, connected TV, podcasts, in-store and merch.

    • Everything in Standard
    • Run it on broadcast TV and connected TV
    • Use it out-of-home, in print, in-store and on merch
    • The clip stays on SourceUGC for other brands to license.

  • Exclusive

    Perpetual, worldwide

    Takes the clip off SourceUGC so no other brand can license it.

    • Everything in Extended
    • Full transferable ownership, forever
    • No other brand can license it after you
    • Final: an exclusive buyout cannot be undone.

Real or AI, on every clip

Every creator says once whether they film real people and products or make AI content. The label is permanent, it shows on every clip they sell, and Browse filters by it.

Two demo clips on Browse: one from a creator tagged Real, one from a creator tagged AI, both tagged Demo.

One workspace for your team

Invite your team into your brand workspace, and each person takes a seat. Save clips as you browse and gather them into collections to share.

Owner
Runs the workspace — briefs, the team list and billing.
Member
Works on briefs and deliveries. Cannot change the team or billing.

Start with the catalog.

Browsing is free, and it needs no account.

Browse clipsCreate a brand account

Questions first? Read how it works or the FAQ.