sourceugc
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How SourceUGC works

Brands license clips that creators have already filmed, or brief creators to film something new. Creators apply once, and a person approves each one before they can sell.

Open today: browsing, saving clips and creator applications. Checkout, paid briefs and payouts open once payments are switched on.

For brands

Two ways to get content

License a clip that is ready now, or brief creators for something new.

License a ready-made clip

For when the clip you need already exists.

  1. Find it

    Search in plain words or browse by category, then narrow by Real or AI, price, duration, aspect ratio, language and license tier.

  2. Watch the preview

    Every clip plays as a watermarked preview, so you see exactly what you would license.

  3. Pick a license

    Standard, Extended or Exclusive, each priced by the creator. You pay once, and the license never expires.

  4. Download it

    The full-quality file and your license document stay in your library, to download again at any time.

Checkout opens once payments are switched on. Until then, save what you like.

Brief a creator for new work

For when you need something filmed to order.

  1. Write the brief

    Say what to film, how many creators you want, the budget per creator and the deadline. The license tier is locked when you post it.

  2. Choose your creators

    Matched creators apply, or you invite the ones you want. Each creator you award fills one seat.

  3. Review each delivery

    Approve it, or ask for a revision within the creator's stated policy. Every seat moves on its own, so one late creator holds up nobody else.

  4. Approve it

    Approval releases the full-quality files, the license and that creator's payment.

Briefs open once payments are switched on.

More for brands

Licensing

Three licenses, all perpetual

You pay once and keep the rights forever: no rental, no renewal and no expiry. The creator sets the price of each tier they offer.

  • Standard license

    Perpetual, worldwide

    Everyday paid and organic use for one brand.

    • Run it in paid social ads forever, worldwide
    • Post it organically on any channel you own
    • Edit it freely for your own campaigns
    • Cannot be used on broadcast TV or in cinema.

  • Extended license

    Perpetual, worldwide

    Adds TV, billboards, connected TV, podcasts, in-store and merch.

    • Everything in Standard
    • Run it on broadcast TV and connected TV
    • Use it out-of-home, in print, in-store and on merch
    • The clip stays on SourceUGC for other brands to license.

  • Exclusive buyout

    Perpetual, worldwide

    Takes the clip off SourceUGC so no other brand can license it.

    • Everything in Extended
    • Full transferable ownership, forever
    • No other brand can license it after you
    • Final: an exclusive buyout cannot be undone.

Every license carries rights claim cover, capped by tier and written into the license. Each clip’s page compares the three tiers in full, with the cap for each.

See the tiers on a clipRead the license terms

For creators

Apply once, then sell what you film

SourceUGC is invite-only. This is the path from an application to a first sale.

  1. Apply

    Pick a handle, say whether you are a Real or an AI creator, choose up to five niches, and share three links to your work and two sample clips.

  2. A person decides

    A pre-screen reads your application to sort the queue. A person reads every application and makes the call, and we reply either way.

  3. Set up your studio

    Write your profile, choose the currency you are paid in, and set your rates and your revision policy.

  4. Upload and price

    Each file is screened against the Creator Content Guidelines before it goes on sale. You set the Standard price and choose whether to offer Extended and Exclusive.

  5. Get paid

    You keep 85% of every sale, paid to your bank account.

Payouts open once payments are switched on. Everything else can be set up now.

Trust

Before a clip goes on sale

Every creator and every clip passes these checks first, and people keep checking after.

  • A person reviews every new creator

    A pre-screen reads each application's samples and sorts the queue. A member of our team reads the application and decides. Nobody sells until they are approved.

  • Every clip is checked against the guidelines

    Each file is screened for logos and other people's artwork in frame, music the creator does not own, people who did not agree to be filmed, anything on the never-allowed list, and footage below 1080p. A finding names the guideline it breaks.

  • RealAI

    Real or AI, on every clip

    Each creator is either Real or AI. They choose when they apply, the label is locked once they are approved, and it is shown on every clip they sell.

  • People keep checking

    A person reads each new creator's first five listings, anything the screening flags, and a random sample of the rest. Every clip page has a Report link, and a person reads every report.

Trust and safety questions

Pricing

Where the money goes

One fee, taken only when money changes hands.

85%to the creator

15%to SourceUGC, per transaction

No subscription
Browsing, saving, applying and listing a clip are free.
15% per transaction
Whether a clip is licensed or a brief is paid. The creator keeps the other 85%.
Part of the fee protects brands
Two of the fifteen points go into a reserve behind the rights claim cover on every license. The other thirteen run the marketplace.
US or Canadian dollars
Creators set their own prices and are paid in the currency they choose.
Payment questions

Where to next

Still have a question? Read the FAQ, or ask us and a person will answer.